Where to Shop in Sydney This July

The winter chill has set in this week, making it the perfect time to add some warmer staples to your wardrobe. It is the end of the school holidays and end of year, so there are a lot of warehouse sales going around, which you could organise same day home delivery for. Plus if you believe monogramming has attained its style summit, think again. Sydney brand Alt.Armour is another go-to for many things bespoke.

Warehouse Sale Guide

Synonymous with the Australian fashion trends for decades, Leona Edmiston is holding their annual two-day warehouse sale with a minimum of 60 percent off all stock. Find Leona’s classic feminine prints in the kind of vintage finds, samples, dresses from $30, kids wear from $20, $40 handbags and jewellery and $50 women’s shoes.


Australian brand Maurie & Eve are bringing their warehouse sale to Sydney for a couple of days with as much as 70 per cent off fall and winter ’17 stock, in addition to selected samples. Combining femininity with practicality, expect to see their signature silhouettes, colours and structures.

If you do not mind a sale with a mystery location, then the Designer Forum warehouse sale is one to keep on your radar this weekend. The sale will comprise of 80 percent off women’s, men’s and children’s clothes, stocking the likes of Camilla, Zimmermann, Bec & Bridge and Bassike. The sale location is top secret until Thursday, so keep your eye on the brands’ social pages for updates.

Hansel & Gretel is holding a pop-up sale with previous season samples and collections on offer. Known for masculine shapes with female sensibilities and neutral tones, this is the best opportunity to grab some pieces that will take you from the workplace to date night.

Mark your diaries, next week Paddington will once again play host to the cult designer clearance event, Big Fashion Sale. There will be around 80 percent off on 20 local and worldwide luxury brands, such as clothing, jewellery, men’s and women’s shoes and handbags. Designers to keep an eye out for include Lanvin, Christopher Kane, Stella McCartney, Alexander Wang, Studio Elke, rag & bone and a lot more.

Online boutique Esther has 80 percent off on apparel essentials in their end of financial year sale. The sale includes winter clothes and accessories from Finders Keepers, Blessed Are the Meek, Jetset Diaries, Grace and Hart and more, in addition to home decor and gifts, Esther also offer a same day online delivery service on all full priced and sale products.

Just Launched

From the early 1900s, you can envision the humble bra appeared quite different, meanwhile the sports bra was still some 60 years from being devised. Berlei, that is now synonymous with the sport bra in Australia, is celebrating its 100th birthday with a series of special edition styles designed by Sydney-based screen-printing artist Kate Banazi. The four designs feature colours and patterns which Banazi says evoke qualities of power and movement.

The London-born artist has collaborated with Dion Lee and Qantas However, this assignment introduced parameters unique to lingerie layout. “It’s a very small space. You’re utilising maybe 20 centimetres square,” she said. She enjoyed the challenge and the comparison of designing within more commercial boundaries than her own work.


At the same manner as millennial pink is shaping up to be the colour of 2017 (sorry Greenery, you did not stand a chance, the monogramming trend does not appear to be moving anywhere. Sure it looks like everything under the sun, from our pyjamas to women’s sneakers, today bears our initials, who doesn’t want to invest in a small bespoke piece?

While most of the monogramming on offer thus far has been quite minimalistic, the creative’s behind the blog and e commerce store Eating up with the Hannashians and Joshua Joynes of Cosmopolitan magazine have banded together to present a new offering from the Australian industry. Observing the current “hardware trend”, Alt. Armour provide industrial-inspired pebbled leather cross body bags, a thick string and flexible soft leather strap, with bespoke heavy-metal lettering bolted on the front. They are practical and chic enough to become your go-to accessory for work and brunch. The bag will match your ankle boots, iPhone, wallet and essentials and contains slots for cards.

The brand is currently offering silver letter bags from $149.00-$209.00. . The #altarmy plan to launch more “unique and edgy” accessories will come in gold.


Grey is usually synonymous with the gloomy weather conditions of winter, but It’s going to brighten up – and get more chic – with fashion house Dior using it as one of the basic colours of the Paris Haute Couture collection. Following the exploration of blue at the ready-to-wear autumn/winter collection, designer Maria Grazia Chiuri paid tribute to the colour’s association with lavish fashion throughout the 40s and 50s. Sheer gowns and tailoring brought to life the many shades of gray, developing a statement. Grey also set the tone for the Valentino and Zuhair Murad collections, providing luxurious materials like velvet and tulle, embellishments, decorative textures and shapes a canvas to glow.

Grey is a sensible hue to invest in for the seasons to come, ideal for both formal and casual looks.